The folks at Pepsi decided to take one of the most unique and creative videos on the web, and use it for their new “Refresh” campaign.
The ORIGINAL music video, “Sour,” that went viral on ‘09:
… and the “new” Pepsi spot that blatently plagiarizes it:
For shame. (You may also notice a “wee planet” in the Pepsi spot.. taken from a Flickr set that also went viral on the blogosphere in 08-09)
Every year Doritos ask all creative thinkers to come up with a 3o second commercial that represents their brand. The prizes are nice but the biggest prize is if you place top 3 you get your commercial aired during the actual Superbowl. This year there are already 3,000 submission and there are some really creative pieces this year. View the entries
Posted on 11/10/2009 by Jonathan Winbush
A history of the CBS logo by Charles Osgood. Design of the logo by Bill Golden and Kurt Weiss. It was inspired by Quaker symbols, an eye to ward off evil. Via
Posted on 10/19/2009 by CL Team
NBC is being sued for over 2 million dollars for not gaining the rights to use fonts for their shows.
Posted on 10/08/2009 by Jonathan Winbush
I’m not usually a big fan of intrusive type on main titles, but these work like a charm. There’s context for the way they’re presented, and alot of imagination.
I love the shot where the dog gets curious!
Credits:
Client: AICP Minnesota, Kirk Hokanson, Executive Director
Product: AICP Show 2009 reception sponsor reel
Concept, Design & VFX: motion504
Creative Director/3D/Compositor: Scott Wenner
3D/Compositor: Amy Schmitt
Executive Producer: Eric Mueller
Director: Scott Wenner
DP: Bo Hakala
Art Director: Sarah Jean Kruchowski
Producer: Todd Cobery
Editor: Joe Martin
Sound Design: BWN
Sound Designer: Carl White
Posted on 10/06/2009 by Filipe Carvalho
I’m a firm believer that in order to produce interesting and innovative work, one should look at much more than the guy next to you.
Michael Bierut, one of Pentagram’s partners, shows us his portfolio from when he was a student. And the best? He talks about it, bit by bit.
Posted on 09/25/2009 by Filipe Carvalho
David Fincher is still doing beautiful work in the advertising world. Wonderful cinematography and pacing in this Nike Pro ad “Alter Ego”.
Agency: Wieden+Kennedy, Portland
Production: Anonymous Content
Director: David Fincher
DP: Emmanuel Lubezki
VFX: Hydraulx
Music: Soundtree, London
Sound Design: Mit Out Sound
Posted on 09/22/2009 by Filipe Carvalho
Real Marketing Genius. These gems have stood the test of time – hysterical.
Truth In Advertising. Another classic industry satire.
http://www.dailymotion.com/videox8rmDesigner Slash Model. “You have to be beautiful to create something beautiful.” -DK
http://www.vimeo.com/5846836Posted on 08/18/2009 by CL Team
